Ascend Athletic
A gym apparel brand making performance and graphic training wear for men and women who take their training seriously.
01The Challenge
Ascend Athletic had strong designs and a loyal community. The next step was turning that energy into steady online sales, beyond their own followers.
Customers already loved the gear, with hundreds of reviews praising the quality and the designs. What was missing was a connected system that kept the brand in front of the right lifters and turned first orders into repeat ones between drops.
02Our Strategy
We built one connected system around their collections: TikTok and Instagram to reach new lifters, Shopify to turn that attention into orders, and email & SMS for every drop.
Ads and short-form content on TikTok and Instagram put lines like KYNETIC in front of lifters who fit the brand, while customer posts kept the community engaged. Every video led back to their Shopify store, and email & SMS welcomed new customers and brought them back for each release.